David Stark Design and Production
TED Target Commons
David Stark Design and Production offered our team a unique perspective on traditional trade show booth construction for this brand activation. Within the Commons at the 2017 TED Conference, Target was all about building bridges and making connections, literally.
The Commons area itself was an open, minimalist, modular structure of sturdy cardboard tubes and solid wood connectors. Think TinkerToy on a giant scale. The sprawling geometric system of tubes and bars of LED lighting offered TED attendees a moment to recharge and reconnect away from the hectic activity of the world-renowned conference. At first glance, The Commons looks like an intricate, yet inviting scaffolding system. Look closer within and you will discover ample seating and gathering spaces within the structure itself.
This project required support from all three shops across Canada. The Toronto shop designed, drafted, and rendered the booth. The wood connectors were cut on our CNC machines and the Calgary shop constructed and sorted them. The Vancouver shop assembled the entire thing on site. Made entirely of cardboard tubes and wood connectors this trade show booth construction was reassuringly solid.
For a recap of this installation, click here.